The emergence of Covid-19 in the past few months has thrown most of the businesses into a state of turmoil and uncertainty. Businesses of all sizes are affected by this virus in one way or the other, as economies all over the world struggle.
Most of the businesses have seen their sales plummet in recent months, and a few sectors like hospitality and leisure industries have seen a total cessation, meaning that they are left with a little option to survive other than using their savings and whatever government support they can get to.
Whatever your business and industry, it is vital that you work on maintaining and marketing your brand during this time, guaranteeing that you stay relevant and available to public, so you can proceed in some limit all through the pandemic and beyond.
Marketing, same as other business practices, should be changed to survive throughout the Covid crisis. Online marketing is likely to be the only way in which you can realistically reach customers, as whole nations go into lockdown, and this type of marketing also has an advantage thanks to more people being stuck at home, and consequently online more often.
It goes without saying that the Covid pandemic has affected countless businesses, and also digital marketing hasn’t been unscathed. Lockdown has brought about many businesses having to adapt not just plans but their marketing plans, but their complete business models.
Professionals from various industries, including digital marketers, should gather learnings from the previous three months and apply these to future marketing strategies.
Digital Marketing and traditional marketing have different impact on the customer. Digital Marketing benefits more than traditional marketing. Online promotion for a business is cost-effective, easy to measure and great for interacting with customers.
Traditional marketing has been based on 4Ps: product, price, promotion, and place. But, Digital Marketing is seen as a solution that focuses only on one P i.e, Promotion. Because of that, companies make smarter, data-oriented decisions to reap the benefits of a single campaign or content for longer periods.
The following are some of the benefits of Digital Marketing strategy:
- Improve brand recognition
- Reach a bigger audience
- Increase leads
- Increase sales
- Improve online presence
- Grow your market share
- Measure, improve and get better results
- Get faster results with Digital Marketing
- Keep in touch with your audience
Digital marketing strategies are powerful when applied in the perfect proportions. Some of the digital marketing components include:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Social media marketing
- Email marketing
- And more
Search Engine Optimization (SEO):
The basic step for successful digital marketing is search engine optimization (SEO) which refers to a number of strategies designed to boost your rankings and stay on top in online search results.
A staggering 75% people don’t look past the first page of search results. Having the best-designed website which doesn’t rank on the first page, then most people will ever find it.
Being on top of search engine results pages (SERPs), will be able to get more qualified leads. To better rank in search results, there are various SEO strategies which include:
- Quality content
- Increase page speed
- Improve site’s design and navigation to improve user experience (UX)
- Earn backlinks from reputable sites
- And more
Remember that SEO is a long-term strategy, so not to expect to see results overnight. SEO requires regular upkeep to maintain top rankings as these results are well worth the investment for your business.
Pay-per-click (PPC) is an excellent way for maintaining online presence in search results while you establish organic rankings with SEO.
PPC can drive qualified leads to your site the minute your ads go live. The best parts of PPC advertising is you only pay when people click your ads.
PPC offers advanced targeting options based on demographics, location, and even the type of device they use that allow you to choose your target customers.
To boost your search engine rankings and help potential customers learn more about your products and services of your business, you need to incorporate content into your digital marketing strategy. Content marketing can generate up to 3x more leads than traditional marketing.
Quality content is a key component and allows you to target keywords related to your business and address searchers’ questions.
When creating content, it’s important to have quality content. Make sure to effectively answer searchers’ questions, include calls to action (CTAs) that clearly direct reader to the next step.
Creative content not only ranks at the top of search results but also provides site visitors with the info they need to take the next steps with your company.
Social Media Marketing
A whopping 2.3 billion people use social media every day, making it an important component of digital marketing.
Social media allows you to connect with current and potential customers, helps in developing relationships with them. Customers can ask questions directly about your products and services by connecting with you on social media.
In addition, social media allows you to know about the key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors.
Most social platforms have the option to run paid ads to target and reach your potential customers.
Today, 70% of people use social media for customer service for concerns about a product or service.
Maximize your social media effectiveness by responding to comments in a timely manner. This will help you establish trust with your audience and encourage them to become loyal customers.